MEDIA PLANNING
We help you to select a proper media (ad platform) to promote his advertisement effectively.
Media selection is a highly specialized function at Big Idea Africa. For effectiveness we must select the most suitable media for you.
We plan the entire ad campaign for you. Advertising planning is one of our primary functions. Once we create an advertisement, with your permission we will carefully select an appropriate advertising media.
Each advertising media e.g. TV, radio, print etc, has its own unique methods for accepting advertisements, such as different advertising cost structures (i.e., what it costs you our client to place an ad), different requirements for accepting ad designs (e.g., size of ad), different ways placements can be purchased (e.g., direct contact with media or through third-party seller), and different time schedules (i.e., when ad will be run). We understanding the nuances of different media and looks for the best media match for a you and also negotiate the best deals.