Services - Corporate & Product Branding

Build Recognition and Awareness for Your Company

Branding is a comprehensive influence that affects almost every single touch-point a consumer has with your company. It goes far beyond the selection of a name and the design of a logo and into the values and attributes that are reflected in the copy, tone of voice, and graphic content of limitless communications. When done right, branding influences everyone in touch with your organization – from customers to employees and partners. It drives sales, increases customer acquisition and retention, and attracts talented employees. The basis of a strong branding plan is to clearly identify the brand message and then relay it through persuasive copywriting and graphic design.
Process:

Discovery > Strategy > Execution > Evolution

There are many points at which branding exercises can be done. Here are just some of the items that may be included in discovery and strategy:

Identify revenue and market share goals

Create positioning statement

Define customer segment

Develop personas

Develop value propositions

Conduct competitive analysis

Develop messaging platform

Plan brand collateral